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第一套
it must spend a lot money on advertising.这是一个 广告类的小话题. 比较考察大家平时对生活，广告/商业的看法和积累。但是就审题来看，比较常规，探讨的是广告和商业成功的关系。有很多可以切入的点。1.绝对词：any business 任何商业成功。比较绝对。可以举反例：比如 富士康加工工厂；律师事务所并没有打广告，因为他们不是面对广大的消费者。2. A of money: 很多的钱。会给公司造成经济负担，导致没有足够的钱去做产品的研发，售后服务等。这样会影响公司的长远发展。比如人们继续购买苹果，即使在他们没有打广告的时候，是因为他们的产品的性能，设计好。3. Has to spent on advertising：广告的效果。广告确实在刚开始的时候会有一定的效果，宣传自己，吸引消费者的注意力。比如Luckin 咖啡。但是如果产品的质量不好，消费者就不会继续买单，广告就没有效果了。
中间段1：Not all companies necessitate advertising to prosper.People may be deeply impressed by how Steve Jobs successfully saved the nearly bankrupt Apple company in 1995 by launching an aggressive advertising campaign about the first version of iMac and iPhones. Therefore, some may easily assume that the key to success for any company is good advertising. However, except those whose target customers are general public, companies do not have to pour a large sum of money on promotion, for their number of clients is relatively small, such as Foxconn, a well-known manufactory fashioning iPhones for Apple.中间段2：Even for companies that depend on the advertisement to promote their products, they do not have to squander（挥霍） their money on advertising. Advertisements do work like a charm(写作团day15) in the beginning, especially when a company is releasing new products to the market. For example, Apple；Channel 等都会在发布新一季服装的时候在各种社交媒体上打广告. However, the reason consumers purchase their products even when they are not on the front page is their top/superior/exceptional quality and fabulous design. (或者..purchase iPhone... is its sleek design and powerful functions. 写作团day13表达 )中间段3：What’s worse, considerable/massive/large-scale investment in advertising is likely to undermine a company in the long term. The more money is allocated to promotion, the less money to design good products and after-sales services, devise the right marketing strategy(写作团day6素材), recruit first-class employees, and so on.
第二套
Some charitable organizations(groups that help people in need) allow people who give money to charity to choose how their donations will be used. (For example, people can decide whether their donated money is spent directly on goods and services for people in need or on advertising by the charity.) If you were to give money to charity, would you prefer to choose how your donation is going to be used, or do you think it is more effective to leave that decision to the organization? Why? Use specific reasons and examples to support your answer. Be sure to use your own words. Do not use memorized examples.这道题重复了我们冲刺团第16题。已经是今年第14次中原题啦！这道题的考题分析再次推送给大家。 #所以，这个宝藏公众号，大家不得不关注啊！#2. 比较难的在于大家很少思考过这个问题。但是，大家平时应该或多或少给朋友圈里发的“水滴筹”转过钱；去捐过血；在四川地震的时候给红十字会捐过钱；在淘宝上买过免费午餐捐给山区的孩子。这些捐赠过程中，大家可能知道钱是如何被用掉了：eg:“水滴筹”支付的是病人的医药费；“免费午餐”支付的是孩子的午餐费用。也可能不知道：eg: 红十字会。所以，大家可以自己思考一下，哪种方式你自己更喜欢？
1. 自己决定可能会更effectively地帮助有需要的人。因为很透明,很直接,不会被慈善组织挪用。2. 自己决定，能够促使更多地人去参加慈善。因为很多人都感觉到自己直接帮助了很多人，所以很有成就感，所以愿意参加。3. 自己决定会比较麻烦。/由慈善组织去决定会更加方便一些。如果自己决定的话，就需要去收集相关的信息: 谁需要帮助；哪些结构可以满足自己捐赠想法… 而如果只是给机构就简单很多。所以，这类做事方法选择的题目，常用的分论点是：效果；效率/方便性；参与度..总观点：I prefer the former method.分论点1：Allowing donators to make the decision can help those in need more effectively. It is because they can supervise how their donation is spent and whether the donation has served the purpose. The whole process is transparent and direct. By contrast, the donation runs the risk of being appropriated if donators could not give such direct supervision. This kind of worry is not groundless. In 2009, leaders of the biggest charity in China, The Red Cross, were reported to appropriate major part of people’s money they had collected to satisfy their personal interests.分论点2：The policy also can motivate more people to participate in charity. When people realize what they do can really save the life in sickbed by paying their medicalbills, help children from disadvantaged families back to schools, and provide decent houses to people living in slums, they usually feel so accomplished that they are willing to contribute a lot to a charity collection.让步段：Admittedly, this approach may causetroubles for people. … However, the benefits outweigh the only drawback.
Some teenagers（14-18） take part in various activities, such as musical classes, sports classes and so on, but others only focus on one activity which is important to them. Which idea do you support?
(1) 普通难度。简单的课外活动选择话题+二选一。 4. 有利于放松。因为不会因为参加太多，而太劳累。Nowadays parents are increasingly aware that children’s academic brilliance need not come at the expense of personal skills. (写作团day3素材) While many advocate that devoting all children’ free time on one activity helps them acquire and hone skills, I suggest that teenagers should engage in various activities.中间段1：Engaging in various activities helps teenagers find out where their interest lies. --很多家长往往会根据其他家长或者网络上一些专家/网红influencers的推荐给自己的孩子选择他们应该去参加一些看起来很有前途的promising活动，比如编程课程，打冰球等。但是没过多久父母就会发现it does not take a long time for parents to notice that，自己的孩子根本不感兴趣，宁愿翘课躲在自己家里玩游戏。By contrast, 如果父母让孩子们多去参加一些活动dabble in as many activities as they like, 情况就可以避免…中间段2：it is the various activities teenagers take part in that contribute to their well-rounded growth. -- By practicing the piano for one hour a day, teenagers will understand the importance of persistence. By routinely wandering through masterpieces of great painters in the museum, teenagers can improve their aesthetic sense. By participating in a football team and striving for the champion, teenagers can cultivate a sense of cooperation.中简段3： It is tempting to believe that teenagers can truly acquire skills by paying undivided attention for a long time. For example, it usually takes 10 years before an amateur grows into a pianist. However,...
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